Description

Objective:

To establish and enhance my personal brand positioning , leveraging a comprehensive content strategy across multiple platforms including a business podcast, video content, and social media channels.

Scope of Requirements:

Personal Brand Positioning:

Define and refine my personal brand to resonate with the target audience. Target audience: real estate and hospitality investors and owners, restaurant owners and hospitality lifestyle business people.

Develop a unique value proposition (UVP) and key messaging pillars that differentiate Me in the industry.

Content Strategy for Business Podcast:

Create a content plan for a business-focused podcast hosted by Me.

Identify relevant topics, themes, and formats that align with My expertise and audience interests.

Outline a production schedule, including frequency and episode length.

Recommend strategies for guest outreach, interview format, and audience engagement.

Video Strategy:

Develop a video content strategy that complements the podcast and enhances My brand visibility.

Determine suitable platforms (e.g., YouTube, LinkedIn, Instagram) based on target audience behavior.

Propose content themes, styles, and production guidelines for video content.

Outline a distribution plan and optimization strategies to maximize reach and engagement.

Social Media Strategy:

Create a social media strategy that integrates with the podcast and video content.

Select appropriate social media channels (e.g., LinkedIn, Twitter, Instagram) based on audience demographics and behavior.

Define content themes, posting frequency, and engagement tactics for each platform.

Recommend influencer collaboration opportunities and community-building initiatives.