Social media marketing for Beginners
Social media marketing for Beginners
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Section 1:What is Social Media Marketing
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What is Social Media Marketing?
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Use the provided handouts
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Section 2:Create Social Media Strategy
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Produce an actionable social media Strategy
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Focus on social media measurement
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Develop marketing personas for your audience
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Hire a social media manager
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Section 3:Choose the right social networks
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Community based social media networks
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Discovery-focused social media platforms
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Social messaging apps
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Review sites and discussion forums
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Section 4:Publish Engaging Social Media Content
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Create organic content for social media
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Produce engaging paid social campaigns
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Humanize your content
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Section 5:Interact with customers
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Embrace social media listening and monitoring
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Proactive engagement to earn attention
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Reactive engagement for customer service
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Section 6:Foster Social Media Partnerships
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Coordinate teams with a social media policy
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Set up successful creator campaigns
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Experiment beyond best practices in social
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Social media marketing for Beginners Certification
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